#IfIDieInASchoolShooting
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#IfIDieInASchoolShooting: The Origin of a Movement
Following the 2018 shooting at Santa Fe High School in Texas, which was only a few months
after the shooting at Marjory Stoneman Douglas High School, college freshman Andrew Schneidawindstarted a hashtag to express his concern with the unsettling increase in school shootings across the
United States. His hashtag, #IfIDieInASchoolShooting, soon went viral, and thousands of Americans
used it to discuss their anxieties and political concerns surrounding mass shootings, specifically in the
school setting. The result was a national conversation about activism, gun reform, shooting trauma, and
fears.
According to Teen Vogue, Schneidawind has been passionate about gun reform since the 2012I'm gonna try and get a hashtag trending called #IfIdieInASchoolShooting. If you wanna join, feel free. #IfIdieInASchoolShooting I will never be able to finish my animated TV series, I'll never be able to see my sister again, and I will have to become a martyr. #NeverAgain— Andrew Schneidawind (@JedenBandyta) May 20, 2018
shooting at Sandy Hook Elementary School. He says he can’t believe the United States government
didn’t enact gun reform immediately following the incident, and since then, he and many of his peers
have been worried about experiencing school shootings firsthand. In his interview, he says that he often
spends class time envisioning escape routes just in case a shooting occurs. He and other students who
feel the same way used his hashtag to explicitly outline the thoughts they have every day about school
shootings. After his tweet became an internet phenomenon, Teen Vogue reports that Schneidawind
wanted to print the responses and send them to Paul Ryan in an attempt to advocate for gun reform.
According to Good Morning America, about two weeks after Schneidawind’s hashtag became a Twitter
sensation, photographer Christina Angel, owner of Paint the Sky Photography, decided to create a
photography collection inspired by #IfIDieInASchoolShooting. She photographed children and teens
with targets pinned to their chests and signs that displayed what they would miss if they died in a
shooting. Like the hashtag, her photos went viral. However, unlike Schneidawind, Angel’s motives
weren’t political; instead, she seized an opportunity to make a powerful statement about modern
children’s fears rather than politics. Because both Angel and Scneidawind had different motives
but still expressed important ideas, their viral work shows that despite intention, internet activism is a
powerful tool because it reaches the masses and causes people to reflect on specific situations.
Below are several examples of the photos taken by Angel. Her complete series consists of 13 photos.
The current articles and tweets surrounding #IfIDiedInASchoolShooting show a particular trend:
anyone can use social media for activism. Schneidawind did it as a college freshman, and Angel did it as
a photographer with a small online following. By looking at the tweets inspired by the hashtag and the
various news articles of different political affiliations that covered the movement, the immediate and
far-reaching tool of social media activism is undeniable. Although Schneidawind and Angel may have had
different intentions, they still proved that the internet is a powerful—and albeit essential—tool in
today's activism.
#IfIDieInASchoolShooting’s Impact on Twitter
After Schneidawind’s initial tweet went viral, many individuals from a vast age demographic adopted the hashtag to provide insight on their own experiences. The widespread use of the hashtag implied that many people—including students, parents, and educators—harbored anxieties due to the increase in school shootings in the U.S.
Many of the students who used the hashtag confronted their mortality at a young age. They discussed the important parts of life that they would miss, such as graduation, marriage, and having children. Some even talked about what their parents would lose if they died, such as their only son or daughter. Take a look at some of the sobering examples:
#IfIDieInASchoolShooting I will never become a nurse and fulfill my dream of helping children, teenagers, and young adults. My passion for wanting to save lives will die with me.
— Hails (@beachwonders) May 25, 2018
#IfIDieinaSchoolShooting
I will never be able to see my wonderful
friends faces again, I wont be able to talk to
all the wonderful people I've met online.
My parents will lose their only child.
Dump my body in front of the CDC because
I will not be another number.
This ends now.
— ☕lєílα☕ (@Tw1stedLicorice) May 26, 2018
While some of the hashtags were sentimental, others were bluntly political. Some students used the hashtag to politicize their experiences or their anxieties about shootings. They crafted concise calls-to-action, instructing their Twitter followers to advocate for gun control in their name.
#IfIDieInASchoolShooting don't release pictures of my smiling face. release pictures of my bloody dead corpse to show what school shootings really are. politicize my death
— Hailey Crosby (@hmc823) May 31, 2018
On the other hand, some students disagreed that gun reform is necessary, claiming that guns don’t kill people—only people kill people. They used the hashtag as a political statement as well, but they took a more conservative approach.
#IfIDieInASchoolShooting don't let people use my death as an excuse to push a political agenda. I was killed by a person, not a machine.
— andy 🌿 (@andrea_bhall) May 27, 2018
Of course, parents and educators have fears of shootings as well, so they used the hashtag to discuss their own experiences in the wake of shooting increases. Educators were vulnerable and revealed their anxieties attached to becoming protectors against attackers, and parents tweeted about losing their children or dying when picking up their children from school.
#IfIdieinaschoolshooting know I did EVERYTHING I could to protect my students while our government still failed them.
— Kate Robinson (@_KateRobinson14) May 25, 2018
#IfIDieInASchoolShooting my 9 year old son says “mom if I die in a school shooting today just know I love you!”😩This bulls$&t has to end!
— Heather (@hnoe81) May 24, 2018
The variety of tweets from the vast demographic shows, once again, how powerful social media activism can be; Schneidawind simply tweeted about his beliefs, which inspired several people from different walks of life to do the same. Some agreed with his original sentiment of gun reform, and some didn’t. Regardless, #IfIDiedInASchoolShooting went viral on Twitter and sparked discussions everywhere, including news outlets of differing political viewpoints, which is another topic worth discussing.
#IfIDieInASchoolShooting’s Impact on Traditional Media Outlets
Even though the hashtag definitely made its rounds on Twitter, professional coverage of it helped facilitate discussion on broader levels and worked to shape the narrative of the story. Interestingly, the coverage of the hashtag origin remains mostly the same regardless of the individual biases and factors within the publishers who ran this story. Most left-leaning publishers, such as Washington Post, report on Scheidawind’s start to this hashtag much in the same way as right-leaning articles, like The Hill.
#IfIDieInASchoolShooting I will never become a nurse and fulfill my dream of helping children, teenagers, and young adults. My passion for wanting to save lives will die with me.— Hails (@beachwonders) May 25, 2018
#IfIDieinaSchoolShooting— ☕lєílα☕ (@Tw1stedLicorice) May 26, 2018
I will never be able to see my wonderful
friends faces again, I wont be able to talk to
all the wonderful people I've met online.
My parents will lose their only child.
Dump my body in front of the CDC because
I will not be another number.
This ends now.
#IfIDieInASchoolShooting don't release pictures of my smiling face. release pictures of my bloody dead corpse to show what school shootings really are. politicize my death— Hailey Crosby (@hmc823) May 31, 2018
#IfIDieInASchoolShooting don't let people use my death as an excuse to push a political agenda. I was killed by a person, not a machine.— andy 🌿 (@andrea_bhall) May 27, 2018
#IfIdieinaschoolshooting know I did EVERYTHING I could to protect my students while our government still failed them.— Kate Robinson (@_KateRobinson14) May 25, 2018
#IfIDieInASchoolShooting my 9 year old son says “mom if I die in a school shooting today just know I love you!”😩This bulls$&t has to end!— Heather (@hnoe81) May 24, 2018
Regardless of political affiliation, the basics of the story remain the same, with various publishers making use of individual tweets and photos to showcase their arguments. The sentiment of a universal condemnation of the school shootings is true; however, some news sites believe the hashtag is political while others don't. The Hill, for example, is a right-leaning site, and in its article, the only mention of gun control or the NRA is within one of the tweets that it used. According to The Hill’s article, Angel said, “There are so many people who understand the message we’re spreading, that understand at its roots, it isn’t political.”
Fox19Now makes a similar case in a different way. The article from Fox19Now makes no mention of Scheidawind’s start to the hashtag. Instead, the article talks about Angel’s photography with the Paint the Sky Photography Facebook Page. The article goes out of its way to assure the reader that the issue isn’t political. The news source says, “She [Angel] and the students involved in the project believe that the photos are not about politics or politicians or about the ongoing debate surrounding guns." This focus provides a stark contrast to more left-leaning articles. BBC’s article specifically points out that “many thousands of young people used the hashtag to call for the reform of gun control legislation."
It seems clear that right-leaning media outlets tried to avoid political inclinations when reporting on the hashtag, and left-leaning outlets discussed the hashtag as a political movement. However, one thing is universal: the hashtag made a statement that was powerful enough to reach news outlets of all political affiliations, and whether they were conservative or liberal, all outlets discussed it in a positive light to promote the collective aversion to school shootings.
In many ways, both the individual tweets and the responses of newspapers are the same as this political divide occurs on multiple levels of social media. The difference for bigger news sites, however, is that they can amplify the opinions of the majority, whereas the individual’s platform is all their own. The fact that #IfIDieInASchoolShooting went viral is proof that digital activism is effective because it shows how widespread it becomes.
Is Social Media Activism Beneficial?
Social media activism is visible on multiple levels in the modern era. Thanks to the accessibility to social media, it is possible for people like Schneidawind to make statements that reach thousands. Professionals used to regulate the field of activism, but the internet has created a shift that includes anyone and everyone into social and political movements. It’s thanks to this innovation that anyone can participate in discourse. Political or not, the hashtag #IfIDieInASchoolShooting bonds everyone together under a fundamental theme: their humanity. The condemnation of tragedies on the national level speaks to a truth held universally; humanity’s belief in the value of human life.
#IfIDieInASchoolShooting is a great example of beneficial activism. Maybe Schneidawind didn't create immediate gun reform as he intended, but he started a conversation and created a way for people from all walks of life to connect, and that's the beginning to any radical change.
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